🎧 Introducing The Sound Cypher

The radio freestyle - one of the best things about hip-hop. They have the ability to go nuclear on social and give artists a chance to show off their raw talent and unfiltered lyricism. And now, we're lacing up our kicks and getting into the game. We've had some rising stars pull up and spit some crazy verses recently 🔥 (3 min read)

The Sound Cypher

I can’t be the only one who obsesses over the highly coveted “radio freestyle” - I mean, is there anything better than seeing your favorite artist on Hot97, Sway In The Morning’s 5 Fingers of Death, Tim Westwood TV, or the LA Leakers? 🗣

In the vibrant landscape of hip-hop music in the 2000s, radio freestyles emerged as a pivotal platform for artists to demonstrate their raw talent and unfiltered creativity. These freestyles held an unparalleled significance, offering a unique space where artists could showcase their skills in an unedited and genuine manner 📝

  • Unlike pre-recorded studio tracks, radio freestyles provided an opportunity for artists to deliver spontaneous verses and lyrical prowess

  • It allowed artists to connect directly with their listeners, showcasing their true abilities beyond the confines of carefully crafted studio productions

  • Radio freestyles became a conduit for emerging talents, granting them exposure and credibility within the fiercely competitive hip-hop industry

These performances acted as a proving ground, separating the authentic wordsmiths from the imitators. Through freestyling, artists could establish their reputation as skilled lyricists, captivating audiences with their quick wit, intricate rhyme schemes and captivating storytelling abilities. Beyond the realm of the radio waves, these freestyles became the subject of widespread discussion among fans, creating a buzz that extended far beyond the airwaves 🐝

  • As fans eagerly shared bootleg recordings and debated the most memorable lines and moments, the importance of radio freestyles as a catalyst for cultural conversations became increasingly evident

  • But anyway, I say that to say, @Overtimesound now has our own version of this marquee event - THE SOUND CYPHER

@overtimesound

Sol Chyld freestyles on “Momma” by Kendrick Lamar 💨 #solchyld #kendricklamar #freestyle #freestylerap

I’m gonna have some of the most valid rising talent pulling up and spitting some vicious verses over classic instrumentals. Make sure you check out the inaugural episode above with Sol Chyld, and peep Malik Elijah going crazy 🔥

@overtimesound

Malik Elijah freestyles over “Face the World” by Nipsey Hussle 🏁 @Malik Elijah #malikelijah #nipseyhussle #freestyle #freestylerap

Super excited to continue rolling these out, blows my mind how talented some people are ❤️

Photo by Prince Williams/Wireimage

Flights Booked

Peep how Drake flipped this CLASSIC R&B ballad into one of the best house songs ever (and yes, this is definitely in the running for 2023’s Song of the Summer) 🦉

@overtimesound

flights booked is definitely my song of the summer 😎 #drake #honestlynevermind #floetry

Last up, summer is officially underway, so make sure you have these in your rotation at the pool parties, cookouts, etc. 🎧

Playlist here as always, enjoy your week fam 💜

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